Tech SIG: Social Media Branding and Monetization with Internet Video
Featuring: Mathew O’Brien
Internet Marketing Consultant and former CEO of SearchMarketing LLC
Featuring: Mathew O’Brien
Internet Marketing Consultant and former CEO of SearchMarketing LLC
| June 05, 2008 03:00 PM - 05:00 PM Arizona Time (Location: SkySong ) |
| RSVP By: Jun 04, 2008 10:00 PM Arizona Time |
As businesses increasingly embrace social media technology, there is a sobering realization that they are later to the party that anticipated. With close to 60% of search results in Google being blogs and other Web 2.0 applications, there is an overwhelming need for education and rapid deployment of a succinct social media marketing strategy. Yet the question still remains, how does a business accurately measure and monetize social media (especially web video applications). More importantly, with the inevitable coming of age of Internet TV, what are the best applications start with today and to include in their strategic plan down the road?
The options today are endless (and confusing) and this presentation will help businesses identify the most cost effective social media and web video applications to implement that fit their marketing budget. Easy to use web publishing tools and cost effective value added solutions will be discussed along with examples of how large and small businesses are making web video a pivotal part of their online marketing strategy.
Marketing Professionals Will Learn
- How to launch branded online video channels
- Best tools and channels to implement for web video and streaming Internet
- Monetization tools and techniques with web video
- Social media optimization strategies for video
- How video on the Internet is evolving
Matthew has over 18 years of experience as a sales and marketing executive with a track record for growing sales, market share and profit in the digital media marketplace. Matthew has led sales teams to record sales with Standard Register Company and built Ad Forsight into an industry leader. Matthew has designed and implemented national product launches resulting in sales in excess of over $100M and record profit increases over the prior years. Starting his career with Standard Register, Matthew progressed from sales to marketing management and finally as a sales manager. He assisted in achieving record sales growth for the Standard Register and established the precedent for successfully developing and launching new products to the sales field. As the managing partner of Ad Forsight for eight years, Matthew built up Ad Forsight to be the top Web design firm in Arizona and sold the company in 2003. Along with driving patent-pending software development of Advanced Web Site Marketing Technology, launching Searchmarketing, LLC and the iReporter™ social media publishing technology, Matthew built a customer base that includes ConocoPhillips, GM, Motorola, Circle K, Tae Bo, Medicis Pharmaceutical and St. Vincent de Paul.
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