Marketing Movement

Riester, Phoenix, hired Alan Perkel as executive director of the interactive division. Elizabeth Wilkinson was hired as an account coordinator with HMA Public Relations, Phoenix. Six Degrees, Scottsdale, hired Tracey Wilbanks as director creative services and Darren Jones as senior art director.

Marketing Professionals; On the Move

Annette Flores was hired as a grant writer and pledge drive coordinator for KBAQ-FM 89.5 and KIZZ-FM 91.5, Tempe.

Edward Munson Jr. was hired as general manager of KPHO-TV, Phoenix.

Knoodle, Phoenix, hired Terence Murnin as public relations director and Maria Linda Torres Medina and Katie Doyle as public Relations coordinatiors. Christy Stevens was promoted to account manager.

R & R Partners, Phoenix, hired Nicole Young as an account coordinator.

Sunshine Media Group, Scottsdale, hired David McDonald as president and CEO.

Tech SIG: Social Media Branding and Monetization with Internet Video

Tech SIG: Social Media Branding and Monetization with Internet Video

Featuring: Mathew O’Brien
Internet Marketing Consultant and former CEO of SearchMarketing LLC

June 05, 2008 03:00 PM - 05:00 PM Arizona Time (Location: SkySong )

RSVP By: Jun 04, 2008 10:00 PM Arizona Time

This event is Sponsored by



As businesses increasingly embrace social media technology, there is a sobering realization that they are later to the party that anticipated. With close to 60% of search results in Google being blogs and other Web 2.0 applications, there is an overwhelming need for education and rapid deployment of a succinct social media marketing strategy. Yet the question still remains, how does a business accurately measure and monetize social media (especially web video applications). More importantly, with the inevitable coming of age of Internet TV, what are the best applications start with today and to include in their strategic plan down the road?
The options today are endless (and confusing) and this presentation will help businesses identify the most cost effective social media and web video applications to implement that fit their marketing budget. Easy to use web publishing tools and cost effective value added solutions will be discussed along with examples of how large and small businesses are making web video a pivotal part of their online marketing strategy.


Marketing Professionals Will Learn

1. How to launch branded online video channels
   
2. Best tools and channels to implement for web video and streaming Internet
   
3. Monetization tools and techniques with web video
   
4. Social media optimization strategies for video
   
5. How video on the Internet is evolving

About the Presenter

Matthew has over 18 years of experience as a sales and marketing executive with a track record for growing sales, market share and profit in the digital media marketplace. Matthew has led sales teams to record sales with Standard Register Company and built Ad Forsight into an industry leader. Matthew has designed and implemented national product launches resulting in sales in excess of over $100M and record profit increases over the prior years. Starting his career with Standard Register, Matthew progressed from sales to marketing management and finally as a sales manager. He assisted in achieving record sales growth for the Standard Register and established the precedent for successfully developing and launching new products to the sales field. As the managing partner of Ad Forsight for eight years, Matthew built up Ad Forsight to be the top Web design firm in Arizona and sold the company in 2003. Along with driving patent-pending software development of Advanced Web Site Marketing Technology, launching Searchmarketing, LLC and the iReporter™ social media publishing technology, Matthew built a customer base that includes ConocoPhillips, GM, Motorola, Circle K, Tae Bo, Medicis Pharmaceutical and St. Vincent de Paul.

Register for this AMA Phoenix TECH SIG now.

THE BEST IN MARKETING: Don't Miss the AMA Spectrum Awards

AMA Phoenix Spectrum Awards 2008

May 21, 2008 07:00 PM - 10:00 PM Arizona Time (Location: Phoenix Art Museum )

Main Location: Phoenix Art Museum 1625 N Central Ave Phoenix, AZ 85004

RSVP By: May 20, 2008 10:00 PM Arizona Time

Title Sponsor




VIP Cocktail Party Sponsor




*SAVE THE DATE*

Keynote Speaker: Dan Harkins


Don’t miss the must-attend event for marketing and advertising professionals all over the Valley! The American Marketing Association Spectrum Awards is a veritable “Who’s Who” in the Phoenix marketing and advertising scene, and is a premier opportunity for you to network with your peers, socialize, and check out your competition!

Register today and enjoy an exciting evening with other key marketing and advertising professionals at the beautiful Phoenix Art Museum in downtown Phoenix. But hurry – seating is limited and thousands of industry professionals have been talking about the success of last year’s event.

Register Now.

Spring New Membership Drive

From April 1, 2008- May 31, 2008 new members will:
Save $30 off the membership price of $255, and
Receive a $20 prepaid MasterCard or $200 conference discount coupon

Find out more at www.amaphoenix.org

Minding your P's and Q's.

Minding your P's and Q's, in a big R word.
By Karen Kallet
President-elect

The big R word is coming. The word in not recession, nor retirement, it
is Reality. Face it, the Reality is if you do not produce profits P's
for your company, than you will most likely be on the chopping block on
this down turn or layoff. If that is the case then "Q" up and not be
Queasy, since there should be more options than you ever had available
to you than in any other down turn.
The wonderful thing happening is that this will be a different down turn
then has happened in the last 10 years, since most employers have not
figured out is that for the next nine, yes, I said nine.... years
2007-2017, the supply side economy of the past 50 years reverses and
there are not enough people in the generation behind the boomers to take
fill the jobs. Thus when they layoff the qualified employees, they will
not be able to get them back when the economy turns and they need them.
A Perfect Quotient
Do you have the skills soft and hard to get yourself "frequently hired"
in the next 10 years. It has been known that At 40, it is a mid year
crisis, of what have I become, and recently at 25 it is a quarter life
crisis, of what will I become. Think of a time in the next 5 years when
it is - My choice, my time, my decision.
Relook, reinvent and retrain,.... since 75 is the new 65. If you are
now 40, you have been in your career 20 years so far, but remember you
now have another 25 years at least to work. If you are 30, you have been
in your career 8 years; you now have another 45 plus years to work.
Embrace times of change, it takes you closer to your goals.
So here are my thoughts of the day in this alphabet world of: BFF, LOL,
BRB and minding your P's and Q's.of how to ride this tide of change in a
most positive way.
P - Put it in perspective, people hire people they like to work with,
and do not keep people they do not. Perfect likeability.
Q - Question what you want, quit bad work habits, become quite the
catch. Quickly take action.
R- Resist and you will be left behind. Reach for what you want, it is
never handed to you. Be grateful for the people you meet and the things
you have accomplished.
F- Become "Frequently" hired/desired candidate. Hone your skills so you
will always have options.
So there in no better time to get more active in the AMA, join
committees, run for office, get networked and be known commodity in the
market. Changes are coming and you can make the most of them.
TTYL